For this project I was tasked to create a poster for a festival. My festival was The Festival of Butterflies in Kansas City, Missouri. It is hosted by Powell Gardens who would be the client in this project. The problem was to create something that is visually interesting but also informs the viewer about the festival. To start I created a s.w.o.t to brainstorm ideas. I settled on a design where the half of the butterfly was geometric and the other half was not. My first prototype was made out of cut paper but then moved to something that was hand drawn, as the cut paper made the design hard to understand. Towards the end of this process I came up with the final seen on the next page. With the two different wings and a simple clean typeface.