The WWF was an advertisement project that I completed at my community college. The goal of this project was to pick a company and design an advertisement that fits with in their brand or redesign one of their ads. I chose to create an ad that fits with their brand, I took inspiration from the WWF anti-poaching campaign. With this idea I focused on the elephant and the ivory trade, the first ad is very simple and clean. I placed two tusks on the ad to help define what is causing the poaching of the elephant.